White on White is the new must have colour for Spring/Summer 2013 where men will look cool in different shades of white. Some might feel it is not something that will suit all personal styles but if you want the look work, try clothes that you are comfortable in such as a white denim shirt or white chino pants.
The look is very classy and sophisticated and you can make it work with whatever suits your personal style. I love seeing a bold colour added to a look like this for example if you wear a white tailored suit, go for a bright colour buttoned shirt or colourful shoes and sunglasses.
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